Wavelength gives small businesses across Canada a real website and help getting found on Google, at prices that make sense.

A website made from scratch for your business, so people who find you online can see what you do, trust you and get in touch.

What you get

• A custom design. Built around your business, your photos and your own words, not a template you have to fill in yourself.
• The pages you need. Usually Home, About, Services (or Menu) and Contact, plus a page for each main service. We agree on the list before I start.
• Made for phones first. Most people will find you on their phone, so your site is built to read well and load fast on a small screen.
• Easy to reach you. Your address or service area, phone number and hours written out clearly, with tap-to-call and a link for directions.
• Ready for Google. The basics Google needs to read your site, like page titles, descriptions and a sitemap.
• A “Leave a review” button. Added once you have a Google review link.
• Tested before you get it. I check how fast it loads and how it works on a phone before I hand it over.
• A site you own. You get the finished website files, and once the build is paid, the website belongs to you.

How it works

1. We talk. You tell me about your business, and we agree in writing on what’s included before any work begins.
2. You say yes. I send you a short agreement and an invoice. Work starts once you’ve agreed and paid by Interac e-Transfer.
3. You send your details. Your business name as it appears on your sign, your address or service area, phone, hours, services, real photos and your logo.
4. I build, you review. You see a first version, then get two rounds of changes, both free. Send each round as one written list.
5. I hand it over. You get the finished website files. Want me to put it online for you? That’s Maintain.

Good to know

• Build is the web design only. Hosting and a domain name (your web address) aren’t included. Putting your site online is Maintain.
• Paid in full before work starts, by Interac e-Transfer, with no sales tax added at the moment. If you change your mind before I start, you get a full refund. Once work has started there’s no refund, and you keep the work done so far.
• New pages, new features and changes after your two free rounds are quoted in writing first, and nothing starts until you say yes.
• Want more people to find you on Google? Add Traction Setup. It works on a website I build, just as it does on one you already have.

Help more people nearby find you on Google, trust what they see and choose you. It works on a website I build for you or on the one you already have.

What you get

• Your Google listing, done properly. Your Google Business Profile is the box with your hours, map and reviews that shows up when people search for you. I prepare everything for it: your name as it appears on your sign, categories, a description, your services, hours (including holidays), phone, website and the area you serve. Then I link it to your website.
• Your website, checked for Google. I make sure Google can read your site properly: your name, address and phone written out with tap-to-call, clear page titles, a page for each main service, and Google Search Console, Google’s free tool that shows how people find you. If I built your site, this is already done. If you have your own, I check it and give you a list of fixes.
• A speed and phone check. I test how fast your site loads and how it works on a phone, using Google’s free testing tool. I fix what I can on a site I built, and list what to fix on one I didn’t. Any speed scores I share come from those tests.
• Your details matched everywhere. I find where your business is listed online, such as Bing, Apple Maps, Facebook, Yelp and YellowPages.ca, and flag anything wrong or missing. You get a listing kit with everything ready to copy, and a sheet to keep track of each listing.
• More reviews, with less effort. Your own review link, a “Leave a review” button for your website, a QR code you can print, and ready-made messages for asking customers.
• A complete post-launch checklist. When your site goes live, I run through a full launch check: submitting your sitemap to Google Search Console, verifying tap-to-call phone buttons, testing mobile load speed, and confirming your local address and hours match across maps.
• A plan for new pages. A list of 6 to 10 pages to add over time, based on what your customers search for.

How I get access

• Invitations, never passwords. You add me through each platform’s own “invite a person” option, with the lowest role the work needs. I never ask for your passwords.
• View-only first. Checks, reports and review reply drafts only need your Google listing, not your website.
• Only the fixes you approve. I edit your website only for fixes you’ve said yes to, and you can remove my access at any time.
• No access? No problem. I send you the fixes as a list, or quote you a new website.

Your part

• Verify your Google listing and add me as a Manager.
• Tell me which company your website is with, and whose name the account is in.
• Send me real photos and confirm your business details.
• Finish any checks your listings ask for (they often call or mail you a code), and ask your customers for reviews.

What I never do

• Fake reviews, pay for them, reward customers for them, or only ask the customers I think are happy.
• Bulk, paid or automated directory submissions.
• Promise a set position on Google. Google decides its rankings.

Good to know

• Not sure what you need? I’ll do a free one-page review of how your business shows up on Google. Ask for your free review.
• Paid in full before work starts, by Interac e-Transfer, with no sales tax added at the moment. Same refund rule as Build.
• Want help every month after setup? That’s Traction Monthly.

I’m a business student at Saint Mary’s University in Halifax, and I help small businesses across Canada get found online.

Working with me

• You deal with me directly. I do the work myself, so you talk to the person building your website, not a salesperson.
• Transparency. I explain the details in basic terms, and we agree in writing on what’s included before any work begins.
• Honest prices, honest promises. The prices are on this page, and I won’t promise you a spot on Google, because nobody can.
• New, and happy to earn it. I’m just getting started, so I’d rather earn your trust with good work than with big claims.